Sometimes you launch a survey, and you're blown away by the number of responses you get.
And sometimes, you're not.
I had one of these moments last week.
I was SUPER excited to try something new with my blog and launch a survey to hear what readers wanted to see in future posts.
I sent out my blog to my email list, waiting with bated breath (okay, maybe I'm being dramatic) for all of the responses to pour in.
... And then I realized that the survey I embedded didn't even show up in the email.
INSERT FACE PALM EMOJI.
Let's just say that I didn't get the response rate I was hoping for.
But here's the thing - it's okay to have a survey fail. All hope is not lost.
If you don't get the response rate you were hoping for, take a step back and consider:
For me, technical issues definitely got the best of my survey attempt, but I also think a reminder wouldn't hurt.
So here's my plug:
I'd love to know more about what you want to learn! I'd appreciate if you could take a minute to share your thoughts and preferences with me. I'll report the results and use them to make this blog even more beneficial for you.
The survey is embedded below, but if it's not loading for you, click the button to go right to it.
We have all taken TONS of surveys in our lifetime.
We get surveys when we make an online purchase, when we speak with a customer service agent, when we want to get a free gift card, and even when we go to the hospital.
We're all pros at taking surveys... and we all know when we're taking one that's TERRIBLY designed.
For me, if I don't feel like I can answer the questions, or if it gets too long or overly annoying, I'm out.
And that organization just lost a respondent.
I don't want that to happen to you -- because in education, surveying our stakeholders is SO important. It shows that we value our stakeholders' opinions, feedback, and experiences.
We can't afford to lose respondents because of iffy survey design.
Here are a few of my tips for upping your survey game:
1. Ask only what's really important.
Make a list of what your team is wondering about or what the impact of your proposed projects/plans might be before you draft your survey questions.
Keep it short and sweet ... if it's not related to those things, don't include it.
2. Reach respondents where they are.
Think of all of your touch points with your key stakeholders. Students may be log in for online class, families may check social media for updates, and all of your stakeholders may access meal sites.
At all of these venues, you can easily ask about needs, satisfaction with the school's efforts, or other questions you may have.
You can also get feedback through polls in Google Classroom, Zoom, via text message, or even on social media.
3. This may seem obvious, but ... make it easy for respondents to actually answer your questions.
Keep the language clear and simple so a person of any reading level can understand it.
Never ask about more than one topic in a single question, and try to avoid giving a neutral middle answer option when you can.
(In both of these cases, it's very hard for you to actually learn anything from the data.)
And of course, if you work with communities who speak languages other than English, find a way to translate your survey into their language.
Translation is a much tougher process than it should be, but it is essential for making all of your families feel valued and for hearing from your entire community, not just one subset.
All that being said, I feel the same way about you - my colleagues, clients, and readers.
I want to know what's important to you and what would be helpful for me to cover on the blog.
I hope that you've been inspired by this post and will take my brief survey below.
I appreciate your feedback and will use it to generate future content for you!
Growing up in New Jersey, the day after Labor Day always marked the start of a new school year ... and the day I finally got to wear the new outfit I had carefully planned and crack open my new, pristine notebooks.
If you couldn't tell, I have always loved the excitement of returning to school.
Unfortunately, for many children, families, and educators, this year felt different.
Some of the usual excitement and jitters have been replaced by trepidation about what to expect from a year like no other.
Concerns about health and safety, academic progress, and schedule juggling have been abundant in my conversations with teachers and the staff and family surveys I have analyzed.
So how will schools and districts know if they are adequately addressing their stakeholders' fears?
Well... they've got to ask them.
Colleagues in a number of recent conversations have been discussing the use of continuous improvement cycles. If you're not familiar with continuous improvement, its hallmark is the Plan-Do-Study-Act (PDSA) Cycle.
Alicia Grunow of the Carnegie Foundation for the Advancement of Teaching explains the PDSA cycle:
More simply put, schools and districts need to:
Then, the cycle starts all over again ... quickly.
We're not talking about huge, multi-year studies here ... This is a relatively quick and simple process!
Make a plan, implement the plan, figure out if the plan worked, and if not, adjust and try again!
With school kicking off, schools and districts have already put a short-term plan in place and are putting it into action.
And this year, short cycles of trial and error are going to be key, as even our modes of schooling could change multiple times throughout the year.
So how can schools and districts get feedback from their stakeholders NOW to see if their plan worked?
Instead of a lengthy formal survey, think of creative ways to ask for feedback:
Asking one or two questions at a time in interactive ways will make it easy for stakeholders of all groups to participate, prevent them from getting tired of surveys, and give you real-time data about how people are feeling.*
*Just make sure the platforms you choose will allow for translation.
Now here's the kicker: once you collect data, you have to complete the cycle ... ACT!
Make it clear for students, families, and staff that you valued their feedback and are going to put it to use ... and tell them how!
Start this crazy school year off right by lifting up the voices of your stakeholders in fun and easy ways and demonstrating that their feedback will guide your next round of planning and action.
What are your creative ideas for hearing from stakeholders? Share them in the comments!
I admit: I didn't think it was that hard to get a survey translated.
Over the past few weeks, I learned just how wrong I was -- and ate a big piece of humble pie in the process.
With colleagues, I'm working on a landscape analysis of how families and educators in California feel about family engagement and the state's requirements for incorporating stakeholder feedback into district plans for improvement. We're designing a training program around these topics, but to make sure our program will be relevant, we wanted to hear from the people who would be participating in it. We designed a survey and planned for focus groups, and I naively thought we were good to go.
Although Baltimore has a growing -- but fairly localized -- population of English Language Learners, the families at the schools where I worked were predominately Black and English-speaking. When I worked at the district, we had a cadre of interpreters we regularly contracted with for events, and we used large-scale survey software that easily facilitated (mostly adequate) translations.
So when we decided to translate the California survey into nine additional languages, I didn't anticipate just how difficult that would be.
Our survey was fairly basic and brief, so I built it out in Google Forms ... only to learn that despite the widespread availability of their free translation technology, there was no mechanism for translating surveys in their tool. (I'm honestly still scratching my head about this.) The most straightforward (ha!) way I found to create a multilingual survey in Google was to independently translate the survey into each language, build a separate page in the survey for each language, copy and paste each line of the translated surveys, and then use skip logic to direct people to the page with the language they selected.
We gave up on Google. We found out that our client had a Survey Monkey account that included the ability to create multilingual surveys. I was excited. Finally - a logical way to complete this seemingly simple task!
Nope. I was still wrong.
While this platform at least offers a dropdown menu of languages on the survey page (thereby making it easier for respondents and avoiding the skip logic silliness on the back end), it turns out that this paid feature was just as cumbersome to use as the Google option. What I ended up having to do was download a coded text file for each language, pay to independently translate each of the languages (Thank you, Stepes Translation, for coming to our rescue!), copy and paste each line of the translations into specific sections of the text file, and then upload the translated file to the system. NINE TIMES.
With my hand cramping from all of that Ctrl-C and Ctrl-V action, I was stunned by how technically difficult and frankly, inaccessible the survey translation process was. Who is actually going to go through all this? More importantly, what does this mean for the voices of those who are not native English speakers? Without access to a large, institutional subscription to a powerhouse survey software, my gut tells me that very little translation is likely to happen. As a result, many important voices are being silenced.
I don't have a solution to offer here, but I'm glad that this is a lesson I learned. This has opened my eyes to the institutional roadblocks that prevent equitable language access in our country... and I know I've just scratched the surface. Translation services, albeit not 100% reliable, are widely accessible and free online, yet they are not integrated into lower-cost survey platforms. This not only causes a huge headache for survey designers, but it inhibits the ability to hear from non-English speakers about important issues. As I seem to say in a lot of my blog posts, we have to do better.
If anyone has a better solution than the relay race I just ran, please share in the comments! I do hope that a more accessible and user-friendly option exists.
It's easy to feel discouraged and upset when you turn on the news these days. So much is happening to progress the fight for racial equity and justice in this country that even a global pandemic seems to have taken the backseat. The truth is that without a precedent for our current events, we are all making sense of them as they come. We face tremendous uncertainty in the days and months ahead, especially in the education sector. No one knows what school should or will look like when the 2020-2021 year begins in the fall. And that is scary.
But here's why I'm feeling encouraged. Without a doubt, the Black Lives Matter movement is bringing critical and often unheard voices to the forefront. I'm also starting to see this happening in schools, with many districts really lifting up the voices of parents and families as they make decisions for what reopening schools will look like. I've seen multiple districts just this past week sharing surveys with families about reopening. How can we truly serve children and families if we don't know what they fear, what they want, or what they need?
So if your school, organization, or district is trying to imagine what school will look like in August, and you haven't talked to families and students, now's the time to use some simple evaluation strategies to give power to their perspectives. Here are a few tips to get started.
Think about what you really need and want to know from your stakeholders. Make a list of what your team is wondering about or what the impact of proposed plans might be before you draft your survey questions. For example, many districts are considering alternate schedules to accommodate all students in socially distant ways. Here are a few things to think about:
Encourage your survey respondents to commit to an answer. Whenever I take a survey, and I don't really know or care about the answer, I always select the non-committal, middle option. Most people do - it's human nature. However, during this especially important time, we can't risk having a whole bunch of middle of the road responses. Consider using a four-point (instead of a five-point) scale that encourages respondents to indicate if they're feeling negatively or positively about what you're asking. Instead of a neutral/not sure answer choice in the middle, have them choose from a scale like this: Strongly Disagree, Disagree, Agree, or Strongly Agree. Include a "not applicable" option if you feel that's relevant - we don't want to force answers that don't make sense - but this type of scale will give your team a better sense of which way your stakeholders are leaning and help you make more informed decisions.
Make it equitable and accessible. Hopefully it goes without saying that not all students and families can access a survey that is online and only in English. To embrace and reflect the diversity of our nation's school districts, we must try to reach our stakeholders in multiple ways. Of course, an online survey is the easiest way to collect information, and many families can at least access the internet on their phones. However, some families cannot, and to truly understand what your families and students are feeling about reopening, we need to try to reach them as well. Think about mailing surveys or distributing them at food giveaways or other local gathering places. Or, if you're unable to translate the survey into every language spoken in your district, hire a few bilingual staff members or outside interpreters to do brief phone surveys with families whose native language isn't English.
For the most successful reopening possible in the fall, districts need to know what families and students are thinking now. Brief surveys are an easy, cost-effective way to reach a large percentage of your stakeholders. Schools and districts need to think creatively to hear from as many families as they can and make their understanding of student and family needs as inclusive and diverse as possible. You'll be amazed at how much more informative your results can be!
The goal of this blog is to highlight relevant issues that impact students, families, and communities and spark engaging discussions about how to address those issues through evaluation.